Market Campaign For Vinyl Records

Implement a local campaign with the company s targeted market via the use of flyers local newspaper advertisements and word of mouth advertising.

Market campaign for vinyl records. Artists aren t seeing much profit. In the digital era of music vinyl records provide unparalleled aesthetic appeal. Vinyl records marketing campaign exam show 10 more unit 2 level 3 business developing a marketing campaign btec level 3 unit 2 developing a marketing campaign jun 2018 do you think vinyl sounds better. The vinyl records market is segmented geographically into north america europe eastern europe western europe asia pacific latin america middle east and africa.

Part a you have been asked to develop a marketing campaign for a record shop called wax perfection which sells vinyl records and associated products. The key players in the global market are gz media mpo international optimal media record industry and united record pressing. The days of vinyl records being a nostalgic relic of the past are long gone. The global vinyl record market grew at a cagr of around 7 during 2014 2019.

Looking forward imarc group expects the global vinyl record market to continue its moderate growth during the next five years. Vinyl records or lps have never been more popular. The shop owners want to increase awareness of their brand and attract more customers. The 30 second ad which was filmed at the headquarters of middlesex based record label the vinyl factory features billy cobham s stratus as its soundtrack.

This year vinyl sales have outpaced cd sales in the united states for the first time since the 1980s. The experience which vinyl records provide for music lovers is one of the major reasons for the increase in its demand. The global vinyl records market is expected to witness steady growth in the near future. This compares to average prices of 8 39 for a cd and 7 14 for an album downloaded digitally.

You are required to independently research the market for vinyl records in the uk. Plus the price of these vinyls. After dying out twenty years ago they re back with a vengeance. Other key features of the uk vinyl record market that might be relevant to a marketing campaign.

The average price of a vinyl lp album in the uk in 2017 was 20 23.